Older Vs Younger generations taste in Furniture - IKEA in Thailand Essay

Older Vs Younger generations taste in article of furniture - IKEA in Thailand - Essay ExampleFrom the tabular illustration, one can easily discuss the comparative elements in terms of characteristics of both the older and junior generation as well as the factors that influence their decision-making purchase for furniture. It can be deduced that people from the older generation are have predominantly conservative and traditional tastes due to the values handed down to them by their predecessors. Also, since their orientations come from traditional furniture styles, their options are hold making them narrow-minded and confined to select those furniture styles and pieces that they are familiar with. Trying new and advanced(a) styles are out of the question and not a possible option for older generation.In contrast, younger generation are more open to try new things due to the exposure and orientation to unlike cultures and the extent of knowledge and information gained from divers e sources. Because of these, people from the younger generation are more flexible, progressive and are always embracing of new styles and options.As for the comparative details on factors affecting the older versus the younger generation, it is apparent that they are practically contrasting in terms of style, decoration and color, among others. However, they are akin(predicate) when it comes to purchasing furniture depending on their capacity to pay or their income level. For example, whether they are old or young, the survival of the fittest of furniture sometimes significantly depends on how much budget one has allotted to spend for the furniture. opposite factors such as design, style and color are secondary. This is also true especially when buyers come from farming(prenominal) areas where people have limited income compared of people coming from urban areas (regardless of whether they are from older or younger generation).Another similarity is eminent in terms of

Module 4 BHM415 (AUG2014-1) (CASE)Consumer Driven Health Care (SLP) Essay

Module 4 BHM415 (AUG2014-1) (CASE)Consumer Driven Health superintend (SLP) - Essay ExampleMoreover, CDHC create an awargonness of health c ar to consumers. With this awareness, consumers are able to weigh prices from un ilk providers and select medical service that best suits them financially and as a result, service providers will re-price and re-package their services, in competition of patients, determined by step and price and in the long-run the services become quality and affordable (Catherine, 2010). Furthermore, the American patients are able to utilize the internet in browsing the medical journals freely as well as the libraries for information that was not previously available to them. The parents can comfortably streamlet their children for any ear infection while at home. This is made easy since the parents can make pulmonary tuberculosis of the over the counters do it yourself diagnostic kits and this assists is saving the parents from unnecessary trips to the health care providers.CDHC offer several services like health savings accounts (HSAs) and health reimbursement agreements (HRAs) where in each account there is a function for deposit, accumulation, and breakup of payments. With health savings accounts (HSAs), the contribution deposited into the account is tax-advantaged and various medical costs are covered by the account thus cutting down on consumers healthcare cost. On the other hand, health reimbursement arrangements (HRAs) are employer-sponsored and allow employees accumulate funds to cover their health care expenses. These expenses are employer-funded and the employer define how much to model aside for each employee, based on how much he can afford (Hughes, Root, & Roehrig, 2007). Nearly half(prenominal) (45 %) of the population in the U.S are estimated to have been infected with some type of chronic condition. Using the CDHC systems, these patients who are infected with the chronic infections can control their healthcare as well as manage their conditions good something that was not possible in

Chinese Journalism Essay Example | Topics and Well Written Essays - 2000 words

Chinese journalism - Essay ExampleIn the earlier days, printed media forms were generally used for publishing journals however based on the current tailor of technological upliftment, the publishing style in the current days has shifted towards the implication of digital media.For instance, in the present days, almost every type of journal articles can be found on the World Wide Web (WWW). Apart from these, the concept of professionalism finds significant direct of importance when it comes to safeguarding the integrity of the journalist. As a matter of fact, any individual can post or write about anything. However, the level of attention which that online written content will attain mainly depends on its writing quality and the touchstone of justifiable facts which have been included into it. The objective of this report will be to understand the factors which have resulted in the lack of professionalization in spite of appearance Chinese journalism on the basis of aspects which include Political Neutrality, objectivity and Autonomy. The comparisons will be made in context to that of the North American ideals.The foremost part of the countersign will comprise facts that will reflect the trend of Chinese journalism. The present topic describes that the journalism trend followed in China is highly unprofessional in comparison to that of the North American journalism ideals. As projected by Zhaoc, Chinese journalism is acquainted of being instrumentalized and regulated by bureaucracy and the policy-making pressure. In simple words, the concept of independence within work appears to be less preferred within China (143-174).Besides, multiple instances seemed to have occurred where the concept of paid journalism has been put to practise for reasons such as data enclosement or negative reviewing of multiple business processes. For instance, according to the legal obligation mentioned in the term 35 of Chinese Constitution, every individual within this nation ha s the

Why are the Arabic language and calligraphy important in Islamic Essay

Why be the Arabic language and chirography important in Islamic civilization - Essay ExampleNymikail but explains that a lively and growing language possesses gives and characteristics that prove it to be flexible and dynamic, as well as sufficient with the present eras needs. The remarkable as well as outright feature of a lively and growing language is the Calligraphy. A growing language uses calligraphy in written text the heritage and culture of the people dwelling within a prone context, and in a given era. Peoples variable challenges as well as their long-lasting memories regarding their future are maintained.Arabic calligraphy post be described as a genuine Arab and Islamic art. It is the leading significant artifact of the bequest of Arabs, the pot within which all Arabic cultures, from earlier generations merge to realize a reliable and consummate(a) heritage.Forms of Arabic calligraphy differ since this calligraphy has traversed the terminal of the process of const itution therefore, loses an eternal potential regarding shape and styles. Additionally, emerging amongst the outstanding characteristics of Islamic arts, composting the common factor for all Islam and Arabic arts, it can either be that they assumed shapes of mobile antiques or fixed buildings. The attribute was, also, featured in decorating mosques and in photographing not a single Arab monument lacking Arabic calligraphy.Notably, there became a variance between the art of writing and the process of writing. The difference is evidenced, with the first variance being in the manner in which ideas are conveyed. The help variance regards the medium used in expressing emotions, sentiments and feelings. However, it is worth appreciating that the development of the Arabic calligraphy was has taken ages to come on spiritual engineering through a writing tool as the appropriate means.It is irrefutable that calligraphy has a constant and fundamental role in human history, as it

NPS Deploying network policy server Essay Example | Topics and Well Written Essays - 2000 words

NPS Deploying network policy server - Essay ExampleEach and every employee in the organization who participates in project implementation has the responsibility do so. Because of the reason above, the best expressive style in ensuring data security system department in for one central park and at the same era being economical to the company is by investing it the teams technology. Technology is very ever-changing and new things come every other time. When a principle instructs the vendor to direct or machinate the employees on information system security the concerned employees feel that their contribution to the company is valued. The information security system that is supposed to be implemented in a bank must take in consideration the four major principles of information security. These argon information confidentiality, integrity, authenticity and availability. Information confidentiality is whereby the information of a company is protected from getting into the hands of pe ople who are not authorized. Integrity is a security factor that stops undetected modification of data for example the issue of students examination result brush asidenot be modified or edited by unauthorized person because it is only the examination coordinator that have the veracious of doing editing it. The integrity is br each(prenominal)ed when anybody who is not an exam coordinator make an amendments. Authenticity means that particular information that is utilise for a certain purpose is genuine. The validity of individual that get assenting to some data is ensured by using authentication methods for example he use of password. The security of information that goes via internet is aided by ensuring that the channel that it goes through is the right one (Mueller, 2011). This is by use of IP address that is assigned to each computer. Availability means that the information is accessible anytime the drug users want. The paper gives details on implementing Network Policy bon iface in one central park. Security vulnerability Servers are network-based. This exposes all the data it contains to network attacks. A network attacker can use the exposures in the protocols that are ranked high and stronger applications to cultivate the evil that are not checked by the firewalls that are of previous version. The access may prove insidious as the client data would be reviewed during the transfer to a third company and it would be concentrated to track as the activity is a part of the process created for a particular server and accordingly the severity of this activity is high. Considering the fact that only the users that are involved into this activity will have access to the transferred data, the likelihood of any intrusion is moderate. Database server that stores employee information uses students identification details as the only form of security. A password cracker that can overcome the technology used in designing the password can get access to the empl oyee information. More so, database administrators password can be cracked and modification. Companys information for example policies can create a kettle of fish in the institution. Super user privileges grant a great amount of power to any party who has access to the super user account. If an aggressive party is able to access a super user account on the database server they will be able to copy. The wireless access point devices are vulnerable to physical damages for example fire or theft. This will lead to denial of function in the entire department that

Business IT AND SERVICES Essay Example | Topics and Well Written Essays - 2750 words

Business IT AND SERVICES - leaven Example gentle Clouding is a concept that has emerged because of such kind of advances in information technology. Human Clouding refers to a situation whereby employees of an organization do not take up a distinct functional appear. They only rely on the internet and tools of information technology to receive and send large volumes of data. This piece analyzes this concept of human clouding and its various models.When palavering about the concept of cloud, people tend to talk about it, in terms of its technological nature, and the impact that it has had on how vocation personalities and people argon suitable to access data, and communicate with each other (Rountree and Castrillo, 2013). Through an adoption of cloud computing technologies, business organizations are able to provide better flexibility to its employees, and they manage to change when, how, and where they work (Bellavista, 2010). However, cloud computing has not had a vigorous ch ange on the manner in which people work, in a business organization. This is because people are still talking about employee relations in terms of their work place (Rountree and Castrillo, 2013). An soulfulnesss place of work is equated with the business operation that an individual undertakes or is employed with (Bellavista, 2010). This is ground on the misconception that the physical place of the business itself is the actual business itself. However, experienced and good business managers have the knowledge that a business organization does not consist of mortar, or bricks (Kaganer, Carmel, Hirscheim and Olsen, 2013). It consists of people, who are its employees. On this basis, a new concept of cloud has emerged, which is referred to as the human cloud. Under this concept, wherever place an employee chooses to work from, because that place is his or her work place.This concept further goes on to denote that the work force of an individual is the employers business organization . One of the major issues that emanates concerning

Cloning Essay Example | Topics and Well Written Essays - 3000 words

Cloning - Essay Exampleifferent contexts in biological research but in its more or less simple and strict sense, it refers to a precise genetic copy of a molecule, cell, plant, animal, or human being. In some of these contexts, cloning refers to established technologies that have been part of agricultural practice for a very unyielding time and currently form an important part of the foundations of modern biological research (Nussbaum & Sunstein, 1998, p. 1). Although this system has created more live successes, it has proved significantly less likely to generate successful instances of pregnancy than those conceived naturally via knowledgeable intercourse. Additionally, the majority of cloned mammals have had some form of birth defect. Mammals do not replicate their own deoxyribonucleic acid through the natural process. This occurs only by cloning which presents both scientific and ethical implications. The prospect of such(prenominal) replication for humans has resulted in th e most controversial debate about imitation ever to be taken up in western civilization (McGee, 2001). Plants create offspring through replication by the natural method. When mammals replicate DNA by artificial means the practice is complex both technically and socially speaking.Those who are in opposition to cloning humans contend that this unnatural form of reproduction has a tremendous potential for basing dubious procreation decisions with regard to the genetic engineering of children. Their worry is that the tralatitious family is in jeopardy of evolving in a bizarre, unfamiliar and socially undesirable direction. Supporters of cloning procedures say that it may possibly, among other attributes, serve society as a valuable alternative infertility treatment. The cloning of animals has provoked the debate regarding the social, legal and ethical aspects concerning human cloning. Because of failure rate as compared to the customary conception method in animal testing, scholars, scientists and politicians usually agree that human experiments

Journal Essay Example | Topics and Well Written Essays - 750 words - 11

Journal - Essay precedentThis trend makes people unenthusiastic to volunteer for scrutiny. The fundamental strategy in resolving this problem is near associated with the application of strategic ways of wooing the masses to appreciate this significant service. This can be do through encouragement and provision of information on the benefits attributed to HIV counselling and testing. In addition, information should be conveyed to curb the tendency of discrimination against the HIV victims2. The inhabitation based approach (HMT), enhances visitation of people by health workers at their homes for counselling and testing. This is done regardless of the groups perceived HIV risk.The home based approach is perceived to be the widespread tool for counselling and testing HIV. This approach has legitimate overwhelming support from the international players in a bid to prevent and cure HIV. This study focuses on the acceptability of HBT particularly the most prevalent Sub-Saharan Africa region3. In addition, this study examines the factors associated with the uptake of HBT.The researchers searched numerous databases to refer suitable peer-reviewed studies from Africa, which where published amid January 2000 and September 2012. The research included in-depth study of materials that prescribed accepting HIV testing provided through home based HIV test. Diverse types of studies were done. They include randomized controlled trials, observational cohort studies and continue sectional surveys.The magnitude of the information collected by the various methods was attributed to the pooling together of data for easy calculation, of the boilers suit proportion of the people who accepted HIV testing through Home based test. 524, 867 people form the sample population. They were drawn from five African countries. This study revealed that the ratio of people who accepted HBT ranged from 58% to 99%. It is worth noting that, the

U.S. manned spaceflight proram Essay Example | Topics and Well Written Essays - 750 words

U.S. manned situation travel proram - Essay ExampleSpace travels have now be descend an integral part of the geographic expedition programs in the outer world. These travels are undertaken with the stated objectives of carrying out researches and scientific studies. During the cold war era, when both USSR and USA were bustling in upstaging each others maneuvers the spaceflight program got a big boost.Both countries used to suspect each others motives and well-tried to be the setoff with the latest technology to spy from the outer world. All this, no doubt, enriched the space geographic expedition program, simply it came at a huge cost attached to it. This led to severe criticism of much(prenominal) a program and questions were being raised on the utility of such a program. With the disintegration of USSR into more smaller nations the race has come to a halt and now we have wholly one super-power, but the space program continues. It not only has strategic importance, but t here are vast possibilities for the scientific community to know the nature, the environment, the surroundings of the earth etc. It appears little far fetched, but to explore the possibilities of carriage in the outer space will also be known only when we continue with the space exploration program. It is indeed capital intensive, and the outcome cannot be quantified in general terms, but it is also a fact that not every nation can afford to have such an ability to put down on exploring the outer world. Colino (1987) contends that when reviewing the space exploration program of U.S. a perceptible change in the insurance is quite apparent. While in the 1960s and 1970s, U.S. space policy focused on given objectives ranging from national security, to nipping War competition with the Soviet Union, to the belief that exploration of space for learning, knowledge and, perhaps simply, because its there were suitable goals per se. These clearly stated objectives fueled the most successful American space initiatives, many of which were conducted directly, openly, and, in somewhat areas, with extensive international cooperation.Now the international community too is actively cooperating with America in the contrary forms to understand the intricacies of outer space. The financial aspect is of course looked mainly from the American pocket, and that is quite understandable as well. We cannot expect the countries like the third world nations, showing active interest in the space exploration program, to finance such projects. In fact from strategic point of view an international partnership in such projects gives scope for a better understanding amongst nations, which in turn helps in lessening the policy-making rivalry and brings up the mutual trust, a prerequisite for world peace. Manned spaceflight provides more room for exploring the potentials of outer world, studying and analyzing the extraterrestrial activities etc. Manned spaceflights no doubt puts the life of the individual/s on great risk, but it is worthwhile here to mention that with the help of unmanned spaceflights we can only have a limited success in such explorations. Russian space traveler Yuri Garagin was the first one to go up there in 1961, but now American adventures have kaput(p) many steps ahead of Russia, thanks to the consistent efforts from the respective US governments. Mr. Steven Weinberg has been questioning the motives and utility of such space programs. The International Space Station (ISS) program in particular has come in the sackful line, for not producing scientific results commensurate with the kind of investments (Prechtl and Whitesides, 2007). But, such are the risks with the scientific programs whatsoever. The research community is quick looking out a cure for AIDS, but so far theyve not been able to come out with any credible cure for the disease.

Bibliographic Summary of 21 Articles Essay Example | Topics and Well Written Essays - 3250 words

Bibliographic Summary of 21 Articles - search ExampleThe company she had worked with did not grant her application to pursue her doctorate degree even though she is as good and as smart as any man because shes only a girl. in that location was also no available housing privilege for married female students when she asked for hotshot at Stanford University. after keeping it into herself for quite some time, Gerber, world a woman, stood up for her equal rights and freed herself as well as other women from the prejudiced society in the 60s. She stern no longer tolerate the situations that might last kill humanity.Sexual torture is generally observed in the workplace where there is an unequal agent and authority among the people that can be taken advantage of. Defined broadly, it refers to the unwanted imposition of inner requirements in the context of a relationship of unequal power. Central to the concept is the use of power derived from unrivaled social sphere to lever bene fits or impose deprivations in another Women employed in the give labor force, typically hired as women, dependent upon their income and lacking job alternatives, are particularly dangerous to intimate violation in the form of sexual deprave at work. In addition to being victims of the practice, working women have been subject to the social failure to recognize sexual harassment as an abuse at all. (457)Its definition was derived on a social context, therefore, it is expected that sexual harassment becomes a common incident that may affect seven out of ten women at work. The problem has become so huge however, very few of which are brought to court. The reasons are probably not limited to the lack of legitimized or sympathetic channels for complaint short of the courts, or to womens learned reticence, enforced through fear of reprisals, although these would face deterrent enough. It is probably not because the problem has been adequately handled by the socially. That there has n ot been even one reported case until very recently implicates the receptivity of the sanctioned system. (286)Humanity and womanhood are the concepts which the legal system had found its way out of the case. the law has conceptualized women workers either in terms of humanity, which has meant characteristics women share with men, or in terms of their womanhood, which has mean their uniqueness. (291)Addressing this issue, difference and inequality approaches had become the basis to prove if sexual harassment is sexual discrimination in the workplace as well. downstairs the inequality approach, sexual harassment is seen to injustice women as gender, within the social context in which womens sexuality and material survival have been constructed and joined, to womens detriment. Under the difference approach, sexual harassment is sex discrimination per se because the practice differentially injures one gender-defined sort out in a sphere - sexuality in employment - in which the treatme nt of women and men can be compared. Sexuality is universal to women, but not unique to them. (312)Toobin, J. (1998) The Trouble with Sex. New Yorker. 48-55.The accidental imposture of the sexual harassment law was just as controversial as it has been until at present. There were

Financial Analysis of Tesla Motors Research Paper

Financial epitome of Tesla travels - Research Paper ExampleTesla Motors, Inc is an automobile attach to, which was established in the year 2003. The company headquarters is determined at Palo Alto, California, in the United States. The company specializes in the design, manufacture, and sale of electric cars and electric vehicle motive organize components. The Tesla Motors, Inc is presently listed in the National Association of Securities Dealers Automated Quotations. Apart from private investors the Toyota Group, which has a 10% stake in the company and the Daimler Ag, which has a 4.7% stake in the company, also own the company. One of the or so revered products produced by the company is the Tesla Roadster, which was the first fully electric sports car that it produced, followed by the Model S, which is a fully electric luxury sedan. Additionally, the company is also revered for the production of electric power train components such as the lithium-ion battery packs that are normally sold to other automakers such as the Toyota Motor Company and the Daimler Motor Company, which is the manufacturer of the Mercedes Benz brands. It is noted that despite being in operation since the year 2003, the company was only able to post its first profits, which was $11.2 million US dollars in the first quarter of 2013. agree to the companys Chief Executive Officer, its plan for the future is to become an independent automaker. with the capability

Identify key issues related to Essay Example | Topics and Well Written Essays - 250 words

Identify key issues associate to - Essay ExampleIn such researches, the researchers should provide an advance warning to the participants and not coarse them into disclosing all private information they do not wish to for legal reasons.Vulnerable participants such as those who are at risk, those with diseases or those who have experienced los should be handled differently from the other participants. This is because the research questions invasion big businessman affect their mental and emotional state which might compromise the research findings (Nieswiadomy, 2012).The researcher must be careful to avoid potential harm being inflicted on the participant as it may not be easy to undo it as the communication is not face-to-face. It is important for the researcher to take season to therefore interact with the participants to get to understand them and hence be aware of how to avoid causing harm. finally is on ensuring confidentiality of the research information by the participants especially amidst the hackers and viruses that might expose it. It is important to put gum elastic precaution measures to safeguard the

Madison Debate Essay Example | Topics and Well Written Essays - 750 words

Madison cope - Essay ExampleOn the other hand, Mr. Randolph proposed the formation of a national government consisting of three branches that take on supreme legislative, executive, and judiciary (Lillian Goldman Law program library 1). He also proposed two branches for the national legislature. In the late Jersey plan, Mr. Patterson proposed one house in the Congress while in the Virginia plan Mr. Randolph proposed two houses in the Congress (Lillian Goldman Law Library 1). In the New Jersey plan, the Union States in Congress take the congressional members while in the Virginia plan the people of the several states elected the congressional members (Lillian Goldman Law Library 1). The two plans defined pre designers of service for the legislative branch where in the Virginia plan, the congressional members served for a stipulation of three years while in the New Jersey plan the congressional members served for one term of unspecified years (Lillian Goldman Law Library 1).Ther e are differences in congressional representation in the Virginia plan by Mr. Randolph and the New Jersey plan by Mr. Patterson. The New Jersey plan determines a states members based on the number of white & other free citizens & inhabitants of every age sex and condition (Lillian Goldman Law Library 1). On the other hand, the Virginia plan determines a states members based on the limits of the Union States from a voluntary junction of Government & territory or otherwise (Lillian Goldman Law Library 1). In twain plans, the votes by states in Congress define the powers of the Congress and determine the management and operations of Union states. Moreover, congressional power differs in the two plans where powers of the Congress with relation to the New Jersey plan helps in way out acts for raising a revenue, making rules & regulations, and altering and amending the acts as they deem fit (Lillian Goldman Law Library

SHORT BIOGRAPHY HISTORY Essay Example | Topics and Well Written Essays - 750 words

mindless BIOGRAPHY HISTORY - Essay ExampleFurthermore, living near the borders must have accentuated his difference from the superior white class. Nevertheless, it could be that because of his difference that he enjoyed life from another perspective. In The Secret Lion, Ros shows that human character and nature nurtured his intellectual, social, and emotional development as a biracial adolescent.Human natures tendency to seek for freedom and opportunity dominated Ros teenage life. When he and his friend Sergio launch a cannon chunk, they called it a lion (Ros par. 1). The title says it is a secret lion, because they told no one of this treasure that they found. This lion represents freedom and opportunities. It allowed Alberto and Sergio the freedom to own something no one can pretend away from them. Being twelve years old, they know that adults will only confiscate their discovery. Ros says Thats the way it works with little kidsJunior high kids too (6). Adults are shown as thi eves of naive happiness. It is up to Alberto to use his human nature to protect what he thinks is his. So they take this cannon bollock and hide it and never tell anyone about it, especially adults. The lion also stands for something mystically strong and staring(a). Having this ball in their possession gives them the opportunity to feel something perfect in their lives. It is round and therefore perfect and it spreads paragon to its beholders (5). It is heavy and they feel its importance. If they have something important, then they too are important. They do not have to feel smaller, as some minorities do in dominant white cultures. They can be round and perfect they can be special like this lion.When Alberto says that this ball changed them, he implies that it made them roar (1). They have found a symbol of empowerment. A cannon ball explodes. It has inert power that is waiting to be released. Alberto must have felt this lion is him

How to bee agood leader Essay Example | Topics and Well Written Essays - 1250 words

How to bee agood attraction - Essay ExampleMy research has shown me that task oriented skills as well as communication and social skills are very much necessary for effective aggroup leadership. Similarly, facilitating the group processes is a significant function of the team leader and timely execution of the task necessitates proper planning, organization, coordination, decision making and problem work skills, motivation, and sharing of routines from the part of the team leader. Besides, as a team leader I should be a good listener and communicator. I need to communicate my visions to the team members while listening to their valuable suggestions. As my major is in electrical engineering I would prefer to assume a team leader position in electrical engineering. I am aware that electrical engineering involves a clump of technical skills and that collaborative team work is very much essential while undertaking multifactorial projects.Being a team leader is quite challenging as it offers one a extraordinary opportunity to exercise ones leadership qualities, communication, interpersonal and persuasive skills. For me, it is like a conceive of come true as I have always yearned to assume a leadership role where I can unleash my potentials. An effective team leader, in my opinion, understands the potentialities and competencies of his team members and inspires them to achieve the organizational goal. The team is most likely to benefit from my leadership as I am aware of the team processes and go away make all possible efforts to expand the team capabilities through collaborative team work.Promotion as the workplace team leader has, in fact, increased my responsibilities and roles within the organization and this has prompted me to have greater appreciation of the essential qualities of an effective team leader. Bachiochi et al, while reviewing the literature on team leadership, point out a number of qualities required of a successful team

Five Years Strategic Plan Essay Example for Free

Five Years Strategic Plan EssayExecutive epitomeYou argon employed by a Swiss subsidiary of a transnational company in the processed viands communication channel whose products are sold via retail merchants and direct to the sustenance service industry in a subject of countries. Recently in Swiss subsidiary has been allocated responsibility for the Asia-Pacific Region and you switch been charge the task of spearheading the firms push into china and nigh countries. In the light of opportunities and constraints to be expect on the Chinese grocery store, the evaluation of alternative stranding options showed that our best opportunity was on health pabulum products related to the dairy products actual massive trend. We withal decided to adress Chinese ethnic aesthesia issues by entering in long shape restricting kind with customers instead of being too cogitate on quick deals and to adapt our net fermenting strategy to elect entry strategy.We also attemptd how we should select a strategic participator, should the Chinese government advise us to do so, and how we should be adapting our globose grocery placeing processes to the issues raised by national sovereignty in chinaware.Finally, we decided to include as adjacent foodstuff place each Thailand or Vietnam in position to benefit from the existing batch traffichip amidst them and mainland mainland chinaware, raze if countertrade obligations are to be met.INTRODUCTION The overall purpose of this paper is to present our five years strategic plan which clinical is to enable our firm to become a major player in the processed food grocery adressed to retailers and food service industry.Among our very wide trope of products, we will examine alternative market entry options in the light of dominance opportunity and constraints, then examine the question of the influence of cultural sensitivity on negociations and on introduction of our product to Chineses market. The beside ste p of our analysis will be to examine the impact of adhesion of China to WTO on market environment and the consequences of cultural sensitivity to ne devilrk and relationships.Our next field of investigation will be to examine the threat represented by a potential obligation to enter a strategic hamper with a local player and by our global company elaboration regarding national sovereignty issues. And we will finally include posture of developping an adjacent market with eventually compulsory countertrade involved.Section 1Alternative Chinese market entry option for breakfast ce satisfyings and cereal bars in the light of potential opportunities and constraints.The recent huge success of dairy products in China, although a majority of the population is lactose intolerant and milk was never part of the traditional chinese food is showing that chinese market has become increasely open to adopting foreign fooding habits. This is even beef up by the success encoutered by Mc Donalds a nd Starbucks. But one very elicit appoint of dairy products success is that its main reason and marketing idea is to comfort its true impact on health. This is what makes us think that the best way to introduce our firms product range is to be loftyly positionned on health benefits to be awaited from consuming our products, their total safety through high level swears.In terms of politics, China is a stable country, which has invested huge efforts into modernisation of its institutions and sanctioned framework in order to enter the World Trade Organisation (WTO) in 2001. Contract enforcement and business matters involving foreigners are to be brought before high courts specifically trained. Intellectual property protection is still a wide of the mark problem through counterfaiting and brands like Starbucks are now facing parasite competitors who sell similar products to overmuch lower prices.Chinese market is a huge opportunity entirely the country still lacks base of o perations and geographic entry has to be limited to main big cities, with a view of extending to the ever increasing number of middle sized cities growing all around the country. The idea of staying in urban areas is cerebrate to two factors our products are distributed through retailers netwhole kit and boodle, and food service industry which can only be found in big cities in China at the moment.As we work with retailers and food service industry, confirmatory market entry strategy through intermediary could prove worthy, at least at the beginning, as long as our products are non known. We could benefit from the intermediarys network and his expertise on selling foreign products to chinese market.However, using and intermediary is not the prefered solution as it would increase our costs, and as chinese market is very price tender due to copycats, go forwarding good price/value ratio is a describe strategic point.With direct market entry methods, we would chip in more contro l on market reactions and be able to lower our export costs.Alternative solutions to enter market range from specialised trade fairs (on dairy products, health products, breakfast and snacking products, etc) to a campain of trial gifts to be organised with either yoghurt or milk distributors, or by giving free samples in school, university and working areas cafeterias. We could also reach agreements with already installed foreign companies who would be interested in distributing our products on their shelves.Considering our objective of becoming a major player on processed food within the next 5 years, it would belike be worth it to make a large upfront investment to develop internal expertise in chinese market, in order to maintain our own relationships in the target market, which could be subsequently employ in order to introduce other product range on the same market.Therefore, and in the mise en scene of a long term investment, prefered market entry would be on health safe p roducts targeting families and new-made working singles.SWOT depth psychologyOpportunitiesEconomic climate a double digit economic phylogenesis favourable to high quality trendy foreign food processed products with an attraction to health declare food.Demographic changes turning a rural population into city office working people whose support standards wee increased dramatically over the last few years.Market opening through Chinas entering WTO system and making legal and administrative environment more import complaisantThreats Competitive activity other global firms are already on the market and Mc Donalds, Vuitton and Starbucks go through of the market show that any brand valuation generates its army of copycat making it difficult to keep up with very low prices in a very price sensitive market.Culture waver to adopt new foreign fooding habits in a very traditional subtletyPricing chinese market is very sensitive to pricing and client segment will have to be chosen care fully and matched to pricing range.StrengthHealth food image connected to dairy productsProcessed food in a booming ever increasing market harvest-feast adaptability Cereals can be flavoured harmonize to Chinese market tastesNetworking Companys excellent ethic re arrangeationLarge target Product attractive to kids and adult alikeWeaknessesNot enough differentiation in productsNeed high advert budget to gain trendy attracting imageSection 2How culture might impact on (i) negotiating in china and (ii) introducing your firms product into china.The usual tip when you prepare a business trip to China is to carry business cards, bring an interpreter, wear a conservative suit. These advice are lenient to follow and have proven usefull, but they are too superficial to get you into the kind of tie-up with chinese you need to be able to negociate agreements and introducing on a long term perspective the firms products in China.Graham and Lam (2003) have described the roots of chinese cult ure which have bound chinese people for 5,000 years and show through chinese business negociation agrarism which superseedes business(survival depends on group cooperation and harmony, loyalty and obdience to familly hierarchy), confucianist morality (relations of ruler and ruled in the midst of husband and wife, parents and children, older and younger, and of equal between friends), being more concerned by means than by end in negociations, the fact that chinese tend to see easily the big picture, and finally that chinese people are very misanthropical about rule of law and rules in general, only trusting their families and their bank account.The elements that are important in chinese negociation are have personal connections (friends, relatives and airless associates), use an intermediary in order to annul suspicion and distrust, be formal in order to show social status, pay attention to social harmony (smile, be nice and friendly), see the big picture and leave the detail to a later stage, be patient in order to get concessions on prices, never embarrass or provoque a lost of composure to a chinese (equivalent to loosing face), value endurant work more than talent.As a offspring of the above, introducing our products into China will probably require either a very long time requirement to build a trusted network, or the use of an intermediary. It is of inaugural importance to try to establish close contact with significant actors of the retail and food service industry. The pricing of the products will probably also be of concern, as, if too low, it might not have the value effect, but, too high, it might repell consumers more tempted by a local copycat. advert of recent access of China to the WTO on other environmental variables which can be encountered when doing business in China and how it might benefit to our ability to establish worthwhile business in China.When China joined WTO in 2001, it made a transition from a centrally planned economic system to a market driven thrift. The institutional framework for foreign trade was inexistent, the information transparency culture still to be invented, existing judicial and administrative system inadapted. A tremendous amount of work was requested before China could integrate WTO system. China agreed with its major merchandise partners to open chinese market within 3 to 4 years to foreign companies in various sectors, including telecommunications, distribution and wholesaling, pecuniary services, and banking and insurance. The change in laws included codifying existing administrative practices into written laws and regulations, therefore increasing transparency and predictability, blanket around 200. Foreign trade law had to be modifyed. Regulations on international trade of goods and rules of origins were created.Regulations on transnational mergers and acquisitions and franchising were developped according to their new objectives. Anti-dumping, subsidy, countervailing and safeguard measures were prepared, and altogether, the capacity of the Government to provide legal information to the public was strengthened. infra the Chinas central planning system, foreign trade was administered with both tariff and nontariff controls, including quantitative controls which WTO rules require to eliminate.To ensure that the WTOs nondiscrimination principle is met in the judicial process, China issued an order that took effect on 1 March 2002 to elevate the jurisdiction over commercial cases involving foreigners from the primary courts to the higher level of courts, the question of grooming the judges to the appropriate regulation still being an issue at the moment. (Mitchell2004). Altogether, when entering WTO system China had the tools to a market economy.These modifications created a foreign investment friendly framework, but the cultural reluctance to rules and the raw(a) reliance to human bonds are still to be watched when doing business in China (Usunier L ee2005). It had a great impact on having major competitors entering the chinese market with success and provides market with the stability and rules needed to establish worthwhile invesment.Section 3Significance of the focalize in China on relationship and network on our chosen entry strategy.As, in China, all business is subject to relationship and network, and as we have chosen to invest into a direct market entry strategy, we will have to rely on building our network with key players.Relationship marketing involves creating, maintaining and enhancing strong relationships with customers and other stakeholders. This sheath of marketing is moving away from focusing on individual transactions and moving towards to focusing on on building value-laden relationships and marketing networks. This type of marketing is long term oriented, very demanding as it is aimed at delivering long term value and satisfaction to customer (Kotler al2005)It also involves building relationships at diff erent levels economics, social, technical and legal resulting in high consumer loyalty.Kotler (2005476), distinguishes five different relationships that can be formed with customers underlying (sale is made but no follow up on satisfaction)Reactive (salesman encourages customer to come nates if any question arises)Accountable (salesperson contacts customer shortly after the sale to check that product meets expectations)proactive (salesperson or company person phones customer from time to time to suggest other products)Partnership (company works with its customers to discover ways to deliver break out value)Considering that we intend to sell our product to a large number of customers with medium profit margin, the adapted relationship level would be accountable.Therefore, salesperson would phone retailer or food service company shortly after the sale to check if product meets expectations. Of course, constituteing key customers and being more proactive with them would also enhance efficiency of such relationship marketing.Company would probably take advantage to using other marketing tools as giving special treatment and strengthener to good customers, or inviting them to special events.Chosen strategy network map and discussion on central and subsidiary relationship involved.First step is to identify key player in retail networking and food service industry, like main wholesalers to be met at trade fair, mass retailers like supermarkets, trend stackters to be determine on TV or sports like football.Next step is to initiate contact with them with a focus on long term relationship and not on result. These relationship, due to their weight on market and the advantage that can be gained from being referenced with them have to be favoured at a first stage.Then, once this network is established, and in order to continue expansion, identify other distribution channels than wholesalers or mass retailers and initiate subsidiary relationship with them, as smaller restaurants, or hotels.Section 4Adressing the issues related to rumour that Chinese government might request that we enter into a strategic alliance with a Chinese owned firm selecting and managing strategic alliance partners in china.As in many Asian country there is a rumour that we may have to enter a strategic alliance with a chinese partner in order to be allowed to market processed food in China.As Charles Revson, founder of Revlon cosmetics said once I dont meet competition, I electronic jamming it and this should be remembered when entering a strategic partnership with a chinese partner. In fact, as cultural analysis hereabove showed, chinese only trust their family and their bank account, so, in order to enter a clayey alliance, a few criterias mustiness be met.Criterias for selecting strategic partner in China should begood reputation of loyalty and integrity on the market, but also of product quality for reputation purposes inborn feeling and common values, understand ing of what our goals are and willingness to collaborateextensive network on our targeted customers, on the areas where we have the greatest growth or the most profitable areasproven synergy opportunity between our two companies instead of competitionlong term relationship seems possible through mutual cooperation (strategic alliance must be a win-win situation in order to be sustainable on the long term)Impact of the issues of national sovereignty in China on application of our standard marketing approaches in order to enhance global image and additional profits through economy of scale.China is very sensitive on the issue raised by separatist claims by Taiwanese nationalists, Tibet and Xinjiang separatists. Our standard marketing approaches, intentional to enhance global image and enable additional profits through economy of scale, mustnt be a threat to our main objective which is to become a major player in dairy products in China.Therefore, our standard marketing approaches sho uld be amended in order to reverse any differenciation between the average product sold within China and the ones sold in these three areas. The main market should be priviledged against the particularism of the three separatists areas.No marketing argument that our product would be specifically adressed to the separatists areas should be set forth and it should under no circumstances become a selling argument or even be mentioned, because it would probably cause us to loose main market.Section 5Criteria to select an adjacent market between Taiwan, Thailand, Myanmar, VietnamThe first criteria to take into account is capacity to use both markets to enhance strawman on each other. Creating synergies in a market entry phase might be racy and the level of trade relationship already existing between China and that country is the in force(p) measurment.The blurb one is to choose a market which might be governed by the same cultural trends in order to be able to adopt the same marketi ng approach to both.A third criteria, mayhap more operational, is distance and accessibility (custom tariffs, roads, etc) between both territories. This might enable to base product in one country and ship to the other from thereof.Fourth criteria might be existing trade relations with Switzerland which might make it easier for us to start networking, as the swiss image would already be a commercial advantage.Myanmar being subject to economic sanction from China due to compulsory labor is not a valid adjacent market, though it has entered the asian liberalisation trend and was even acknowledged by the UN Conference on Trade and breeding in 2001 as a member that performed well to better in the trade liberalisation process under the WTOs principles It also does not have the right development stage to be interesting and human rights issues might be damaging our image. It has very trivial commercial bonds with Switzerland.Thailand had rather recent diplomatic relations with China (dat ing 1975) but shows since then a real will to become a partner of choice of China. Both nations have common roots and share common ancestors. The commercial agreement between the two countries (Sino Thai Free Trade Agreement) only covers fruits and vegetables at the moment but could possibly be extended. Thailand is also member of the WTO. Its main advantage is to already have strong network trade connections with Switzerland (on machinery, watches, etc), where we are based, which could be a decisive advantage for us in terms of network.Taiwan is actually administrated by China which makes it a priviledged area to invest in. It also has a long tradition of trade with China which makes it a good candidate due to the need for trade network to enhance each others, and as a little dragon, it also has the wealth to be interesting, but choosing it would probably not be the best in terms of advantage on chinese market as it does not really add anything different to being only present in Ch ina. also it does not have any specific links with Swiss market.Vietnam has a common frontier with China and is following more or less the same path towards becoming a market economy and entered WTO in january 2007. Though it does not have the same laws, it has a similar development trend, close traditions and the close commercial links with China in all sectors that makes it a suitable adjacent market. It is also a so called little dragon, a booming economy that could be a very profitable market. The trading network between Vietnam and Switzerland is not too developped though Switzerland is present in Vietnam with a swiss embassy in Hanoi.Finally, in order to develop a global brand image in asia, it might be a good choice to choose between Thailand and Vietnam.How to turn the risk of being obliged to countertrade into a profitable tradeMore than 80 countries nowadays use or require countertrade exchanges. A concensus of experts opinions (Okaroafo, 1989) has put the percentage of t he value of world trade volumes related to countertrade at between 20 to 25%. foresee trade usually occurs when countries lack sufficient hard currency.There are five main variants of countertrade which could be of different value to our firm. Entering a barter (exchange of goods or services directly for other goods or services without the use of money as means of purchase or payment) could eventually be interesting if we manage to find good quality bulk products that could be integrated in our products, like fruits or packaging.Using the switch trading practice (in which the country would exchange allowing our importations against an obligation to make a purchase on the domestic market) could also be of interest to us for the same reasons.A buyback (buying machinery obligatory to our production in exchange for products) agreement is not a really interesting deal for us as it involves very heavy transportation.Finally, entering an offset agreement (offsetting a hard-currency purch ase of an unspecified product) would be a very dangerous operation as we would have to cover currency exchange variations.proactive strategy to trade profitably with the selected countryIn order to be ready when the ban on import occurs, we will implement a proactive strategy by identifying products that could be of use in our production process. Then we will start making contacts with producers of these products and gain market knowledge of prices and quality available, identify suitable suppliers that meet our quality requirements and are able to supply us with the adequate quantities. Therefore, when we will be forced to countertrade, we will already have our network in place.ConclusionAs stated in this document, our five year strategic plan on entering Chinese market involvesentering market with health food linked to dairy products mass trendiness with direct marketing toolsAlways keep in mind the cultural sensitivity of China in order to use it as a matched advantage instead o f a falling trap.Utilise the huge work done by China to be able to keep up with WTO entering necessary standards in terms of transparency and legal framework to our profit in developping our businessInvest in developping extended network and long term relationship marketing in order to open the route to introducing our other products on the market laterIf needed, choose carefully strategic partnersAmend global marketing policy in order to avoid sovereignty issuesChoose between Thailand and Vietnam as adjacent market, even if countertrade is involved.Reference TableSunfaithChina Ltd,September 2006,Market Analysis report on China Yoghourt industry, http//www.mindbranch.com/listing/product/R521-158.htmlChen, C, February 2003, Got Milk?, Wall pass Journal http//www.mindfully.org/Food/2003/China-Dairy-Drinks28feb03.htmJohn L. 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